Mini Brand Audit

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Track your plastic waste for up to seven days.

Your data will be aggregated anonymously to identify the top polluting brands. BFFP will then use this data to motivate companies to embrace plastic-free systemic change.

Get started today!

What is a Brand Audit?

Break Free From Plastic’s global brand audit is a citizen science initiative that involves recording data on plastic waste to help identify the companies responsible for plastic pollution and hold them accountable.

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Our Mission

We believe that the best way to address plastic pollution is for companies to stop producing so much plastic in the first place. That’s why we are mobilizing volunteers around the world with brand audits to hold companies accountable for their role in manufacturing the plastic pollution crisis and catalyze systemic change. By combining people power with data evidence, brand audits are the Break Free From Plastic movement’s tool for pressuring companies to:

REVEAL their total plastic footprint
REDUCE the amount of plastic they produce
REDESIGN their packaging for refill and reuse

Brand Audit by the numbers

206,895

VOLUNTEERS

2,373

BRAND AUDIT EVENTS

2,125,414

PLASTICS COLLECTED/AUDITED

87

COUNTRIES

5 annual global reports

VOLUME I

VOLUME II

VOLUME III

VOLUME IV

Why do a brand audit?

To better understand how much plastic we dispose of and which corporations produced it.

To gather data for the global Break Free From Plastic database, which is used by campaigners, researchers, journalists, and others around the world to advance efforts to end plastic pollution by holding corporations accountable.

To join thousands of other change makers from around the world who are elevating their activism by deepening their understanding of the full story of plastic pollution - and taking action to stop it.

How to do a Mini Brand Audit

Let’s get started! A mini brand audit has 3 simple steps:

You will download the PDF data sheet here and track the plastic waste you dispose of (from any locations including home, work, school etc.) for up to 7 days. You can track for as short as 1 day, or as long as 7 days.

To make sure you track plastic waste correctly, see here for a visual guide. You can also watch this short tutorial video to learn how to sort your plastics and record the data.

Then, you will submit the data digitally to be included in the BFFP global brand audit database. Click here or visit bit.ly/2023homebrandaudit to upload your data. This website link is printed on your data sheet as well.