Tip the (Environmental Scale)

Picture the Empire State Building—one of the most iconic skyscrapers in the world.

The amazing colors of the rainforest – what a sight to behold! But wait, something seems off, take a closer look?

Did you know that the amount of plastics that are thrown into our lands and oceans yearly weighs the same as 5,810 Empire State Buildings?

We can’t allow corporations to continue polluting the planet, we need to come together and demand systemic change. Your role matters greatly in keeping the pressure on.

Simple actions can tip the scale. 

Sign the petition and start a mini brand audit at home today!

SIGN UP FOR THE MINI BRAND AUDIT HERE

What is a Brand Audit?

Break Free From Plastic’s global brand audit is a citizen science initiative that involves recording data on plastic waste to help identify the companies responsible for plastic pollution and hold them accountable.
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Our Mission

We believe that the best way to address plastic pollution is for companies to stop producing so much plastic in the first place. That’s why we are mobilizing volunteers around the world with brand audits to hold companies accountable for their role in manufacturing the plastic pollution crisis and catalyze systemic change. By combining people power with data evidence, brand audits are the Break Free From Plastic movement’s tool for pressuring companies to:

REVEAL their total plastic footprint
REDUCE the amount of plastic they produce
REDESIGN their packaging for refill and reuse

Brand Audit by the numbers

206,895

VOLUNTEERS

2,373

BRAND AUDIT EVENTS

2,125,414

PLASTICS COLLECTED/AUDITED

87

COUNTRIES

5 annual global reports

VOLUME I

VOLUME II 

VOLUME III

VOLUME IV

VOLUME IV

Why do a brand audit?

To better understand how much plastic we dispose of and which corporations produced it.

To gather data for the global Break Free From Plastic database, which is used by campaigners, researchers, journalists, and others around the world to advance efforts to end plastic pollution by holding corporations accountable.

To join thousands of other change makers from around the world who are elevating their activism by deepening their understanding of the full story of plastic pollution - and taking action to stop it.

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SIGN UP HERE
“Global Waste Problem.” The World Counts, https://www.theworldcounts.com/challenges/planet-earth/waste/global-waste-problem. Accessed May 1, 2023. ; 
“Empire State Building Fact Sheet.” Empire State Realty Trust, https://www.esbnyc.com/sites/default/files/esb_fact_sheet_4_9_14_4.pdf. Accessed May 1, 2023.