Today, we have a once in a lifetime opportunity to turn the tide on plastic pollution. To bring the systemic change that our oceans, our planet and our communities so desperately need.
Break Free From Plastic’s brand audit is a citizen science initiative that involves recording data on plastic waste to help identify the companies responsible for plastic pollution and hold them accountable. We have been coordinating brand audits globally for over five years, and the data collected has been used in many ways to make big impacts - from passing laws to influencing company sustainability goals. Now, we have adjusted our approach to present you with a short simplified version to make it even easier for you to get involved!
All it takes for this mini brand audit is tracking all the plastic waste you dispose of over the course of one week, and sending in your data summary. That’s it!