Act Now to Break Free From Plastic

The amazing colors of the rainforest – what a sight to behold!
But wait, something seems off, take a closer look?

The amazing colors of the rainforest – what a sight to behold! But wait, something seems off, take a closer look?

Plastic is invading the rainforest and it gets worse every day because of inaction.

From the air we breathe, to the water we drink, plastic pollution is getting worse every day because of procrastination. According to the UN, plastic pollution could more than double by 2030, unless immediate action is taken1. Government and corporate procrastination are plastic’s undercover allies in the battle against a cleaner earth. We have two things you can do now to demand action:
  1. Sign the Break Free from Plastic petition supporting a global plastics treaty.
  2. Participate in our plastic tracking program to keep companies accountable.
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What is a Brand Audit?

Break Free From Plastic’s global brand audit is a citizen science initiative that involves recording data on plastic waste to help identify the companies responsible for plastic pollution and hold them accountable.
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Our Mission

We believe that the best way to address plastic pollution is for companies to stop producing so much plastic in the first place. That’s why we are mobilizing volunteers around the world with brand audits to hold companies accountable for their role in manufacturing the plastic pollution crisis and catalyze systemic change. By combining people power with data evidence, brand audits are the Break Free From Plastic movement’s tool for pressuring companies to:

REVEAL their total plastic footprint
REDUCE the amount of plastic they produce
REDESIGN their packaging for refill and reuse

Brand Audit by the numbers

206,895

VOLUNTEERS

2,373

BRAND AUDIT EVENTS

2,125,414

PLASTICS COLLECTED/AUDITED

87

COUNTRIES

5 annual global reports

VOLUME I

VOLUME II 

VOLUME III

VOLUME IV

VOLUME IV

Why do a brand audit?

To better understand how much plastic we dispose of and which corporations produced it.

To gather data for the global Break Free From Plastic database, which is used by campaigners, researchers, journalists, and others around the world to advance efforts to end plastic pollution by holding corporations accountable.

To join thousands of other change makers from around the world who are elevating their activism by deepening their understanding of the full story of plastic pollution - and taking action to stop it.

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