There are three simple steps that we each need to take to demand a systemic change to reducing plastic pollution around the globe!
LOOK for plastic waste throughout your day, and conduct a mini brand audit to determine the brands that are generating the most packaging waste in your community -we suggest to begin this Sunday!
ACT now and sign a petition to make the governments implement systemic changes to address plastic pollution!
REDUCE plastic waste individually by using refillable containers!
Join the three simple step movement “Look-Act-Reduce” with your own schedule to break free from plastic! Start now by creating your calendar event for tracking the plastic waste, then sign the petition online!
Break Free From Plastic’s global brand audit is a citizen science initiative that involves recording data on plastic waste to help identify the companies responsible for plastic pollution and hold them accountable.
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Our Mission
We believe that the best way to address plastic pollution is for companies to stop producing so much plastic in the first place. That’s why we are mobilizing volunteers around the world with brand audits to hold companies accountable for their role in manufacturing the plastic pollution crisis and catalyze systemic change. By combining people power with data evidence, brand audits are the Break Free From Plastic movement’s tool for pressuring companies to:
REVEAL their total plastic footprint REDUCE the amount of plastic they produce REDESIGN their packaging for refill and reuse
Brand Audit by the numbers
206,895
VOLUNTEERS
2,373
BRAND AUDIT EVENTS
2,125,414
PLASTICS COLLECTED/AUDITED
87
COUNTRIES
5 annual global reports
VOLUME I
VOLUME II
VOLUME III
VOLUME IV
VOLUME IV
Why do a brand audit?
To better understand how much plastic we dispose of and which corporations produced it.
To gather data for the global Break Free From Plastic database, which is used by campaigners, researchers, journalists, and others around the world to advance efforts to end plastic pollution by holding corporations accountable.
To join thousands of other change makers from around the world who are elevating their activism by deepening their understanding of the full story of plastic pollution - and taking action to stop it.
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